Getting through the crisis and competing in a post-pandemic world (Webinar)

“Companies must act today to succeed in the future. Doing so will help not only companies, but also the world as a whole”

Already in March, CBS Professor Thomas Ritter highlighted the enormous and long-term business challenges that executives face: including collapse of customer demand, significant regulatory modifications, supply chain interruptions, unemployment, economic recession, and increased uncertainty. Yet, organizations must lay the ground for their future success now. Companies’ business model must be at the center of assessments, revisions and preparations for strategic change, so executives can ask the right questions and address the important issues. With his colleagues, Thomas Ritter has developed a tool that suggests a 5-step process to gain an overview of the impact of the corona virus, leading to an action plan. While these times are chaotic and unpredictable, it is important to keep an overview and offer a frame for structured discussions.

In this upcoming event, Thomas Ritter will discuss relevant insights in preparing, re-visiting and assessing business models and business strategies during a crisis and for a post-pandemic world as we are preparing for a tough second half of 2020 which will feature increased pandemic-infused changes, increasing unemployment, and less governmental support.

About the speaker

Thomas Ritter is Professor of Market Strategy and Business Development at Copenhagen Business School. His research work in the areas of commercial competence, market strategies, business development, among others, has been widely published in journals including Harvard Business Review, Journal of Product Innovation Management, Strategic Management Review, and Industrial Marketing Management. He is involved in many executive programs at CBS including Strategy Development in the EMBA and Flex-MBA programs.


17:30 Welcome by CBS MBA Alumni Society
17:35 Talk by Thomas Ritter
18:10 Q&A
18:30 End

Event Details

Due to newly announced CBS restrictions, this event has been relocated to online. 


Please remember to register before September 29th 2020 at 12:00. A link to will be sent to your email so you can join the webinar.  You are also welcome to register a guest and send them the event link.

Questions or cancellations? Please contact us at


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