Alumni Perspective – CEO Claus Bretton-Meyer at DBU

Managing Change in a Value-driven Organization

In his role as CEO for the Danish Football Association (DBU), Claus Bretton-Meyer has taken responsibility for 125 years of Danish football history and the inherent strong values of organized club sports.

In his first year, he has set the organization on a journey of change and laid down a new strategy for the employees and stakeholders. At this exclusive event, Claus will share his methodology, his practical insights and not least application of his MBA frameworks in implementing change in a strong value-driven organization.

Join us for this exclusive alumni breakfast event where Claus Bretton-Meyer gives a sneak-peak behind the scenes of the Danish Football Association.

 

CV:

Claus Bretton-Meyer finished his MBA at CBS in 2006 after which he was promoted to CEO of Observer Northern Europe – a business with a turnover of 900 million SEK and more than 900 employees. Later he built TV2 SPORT A/S and grew that business from a turnover of DKK 0 to MDKK 400. This position he held for almost 7 years before the company was successfully sold. After a short stint as CEO for international online marketing agency EuroAds Group A/S, he took up the position of CEO for the Danish Football Association (DBU) in 2014.

Prior to his MBA, he has worked in a number of consulting and media companies. Alongside he continues to be Chief of Information Operations in the Danish Army as well as an active board member in several Danish companies.

Claus has been a very active MBA alum, generously giving his time as Advisor for the Integrated Strategy Projects in the Executive and Full-time MBA Programs as well as hosting a strategic project while he was a CEO for TV2 SPORT A/S.

 

Registration:

Please use the registration box above to register no later than 26 Jan 2015 at 10:00. Please note this is a small, exclusive event for 25 alumni. No guests allowed. Breakfast will be served.
Registration is on a first come first served basis but if there are no more slots left, please send an email to Anna Patricia Dencker at apd.mba@cbs.dk to be on a waiting list, and we will get back to you.

 

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