Meet the CEO: Pernille Erenbjerg, TDC

At the heart of TDC is the ability to connect people with one another, and with a dedicated strategy to do that in a simpler and better way, Pernille Erenbjerg took the reins of Denmark’s incumbent and largest telco company, TDC, in January 2015. Operating in a volatile and competitive market, it is no secret that TDC has struggled to secure viable growth across the business and satisfy shareholders. Through ambitious and courageous acquisitions such as the Norwegian broadband company GET and the mobile company, Onfone, TDC has gone to great extents to grow its market share. Disruption of the media industry, raging price wars and tough competition in an all too saturated market as well as pressure from the EU to reduce roaming prices are just some of the challenges in the industry.

Since taking over the CEO role, Pernille has attacked challenges head on and mastered an ambitious re-branding of TDC Consumer into the YouSee brand  to differentiate private and commercial customers. “The Simpler and Better strategy is a broad statement that refers to all our stakeholders and applies both to our customer interaction and internally in TDC”, says Pernille Erenbjerg. “It is our governing principle and expresses how TDC Group will drive a streamlined business. The re-branding to YouSee is just one example of how we are trying to make things simpler and better for our customers”.

At this event, we have invited Pernille Erenbjerg to talk about her strategy and vision for TDC including:

•         The new TDC strategy
•         Disruption of the media industry and how it has affected TDC’s value chain
•         Operating in a volatile and highly competitive market
•         Working with data-driven change

About TDC and Pernille Erenbjerg

For more than 130 years, TDC has enabled the Danes to communicate with each other through innovative solutions. Originally state owned back in the 1990’s, TDC has undergone several changes in ownership and was reintroduced to the stock market in 2010 after a period of private equity ownership. Today, TDC Group employs 8.500 people across Denmark, Sweden and Norway and across a wide array of brands and solutions.

Since joining the TDC Group in 2003, Pernille Erenbjerg has held multiple leadership positions, which led her to becoming Group CFO and joining the executive committee in 2011. In 2015, she accepted the role as new Group CEO.

Pernille holds a Master of Science in Business Economics and Auditing from Copenhagen Business School and is a state authorized public accountant (with deposited license).

Pernille serves as member of the Board of Directors at DFDS A/S and Genmab A/S and as Chairman of the Audit Committee in both aforesaid companies.

In January 2017, Pernille Erenbjerg won the Women's Board Award because of her "strong strategic and analytical skills". The Woman's Board Award is a cooperation between the Norwegian organisation and the Danish partners AIG, Deloitte, Lederne and PFA.

Program

17:00 Registration
17:30 Welcome by CBS MBA Alumni Society 
17:35 Intriguing talk by CEO Pernille Erenbjerg
19:00 Reception - refreshments and snacks
20:00 End


Event Details

Parking: Free. Parking instructions will be sent to you by e-mail.

Registration: Please remember to register before 24 April 2017 at 10:00.If all seats are taken, feel free to contact us at contact@mba-alumni.dk and we will write your name on the waiting list!

Questions or cancellation? Please contact us at contact@mba-alumni.dk 

 

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