From Data to Profits: Ingredients for Successful Data-Driven Business Development

About the event

Our world is full of data – and the amount of data increases. Data offers lots of business opportunities – and many companies do work towards a data-driven future. Yet, profitable business models are rare and the transition towards profitable data-driven business is challenging. Based on the experience from the applied research project “From Big Data to Big Business” which is funded by Industriens Fond, this event will introduce the data-driven capability map and the data-strategy map – both designed for self-assessment and strategy development. There is no doubt that all firms are affected by data – but not all firms need to transform towards data-driven businesses.

This session offers tools and insights to determine the relevance of data for your organization and your status quo.

We will cover the following key questions:
-          Why do we have a data-driven strategy? Why would we need one?
-          Which capabilities for data-driven business development do we have? Which ones are we missing?
-          Do we understand the data needs of our customers? Do we need to segment our customers in a new way?

Every organization needs to discuss the impact of data on its business. This session gives you the tools to drive such discussions.

About the speaker

Thomas Ritter is Professor of Market Strategy and Business Development at the Copenhagen Business School where he also serves as academic director of the CBS Competitiveness Platform. His research focusses on business model analysis and development, commercial excellence, and strategic customer focus. Amongst other initiatives, he is heading a €1 mio. research project on data-driven business development. Thomas is part of the Strategy Development course of the Executive and Flex MBA programs and teaches the International Marketing Management course in the Full-time MBA program.



17:00 Registration
17:30 Welcome by CBS MBA Alumni Society 
17:35 CBS Professor Thomas Ritter
19:00 Reception - refreshments and snacks
20:00 End

Event Details

Parking: Free. Parking instructions will be sent to you by e-mail.

Registration: Please remember to register before 22 January 2017 at 10:00. If all seats are taken, feel free to contact us at and we will write your name on the waiting list!

Questions or cancellation? Please contact us at 


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